Graphic Designer
Digital Marketer
Illustrator

︎︎︎ dazhhz@gmai.com
︎︎︎ Instagram

As a multidisciplinary graphic designer, I specialize in creating compelling visual solutions that blend storytelling, strategy, and design. With experience across branding, digital design, print, and motion graphics, I help bring clarity and emotional resonance to complex ideas.

My approach is rooted in empathy and imagination—I use design to highlight what’s often overlooked, transforming abstract concepts into engaging, accessible visuals. Whether designing for web, social media, or print, I aim to craft work that connects deeply with its audience.

I'm proficient in Adobe Creative Suite, web/UI design tools, digital illustration, and animation. I also bring strong experience in social media marketing, content development, and creative direction.

Let's connect—I'm always looking for opportunities to collaborate on purposeful, impactful design projects.


︎  EDUCATION
MDes in Graphic Design
University of Illinois at Chicago (UIC), School of Design
2021-2023

BEc in Finance
Xi’an International Studies University (XISU)
2016-2020


︎  SKILLS
  • Graphic Design Expertise (Banners, Posters, Print Collateral, and Marketing Assets)
  • Branding & Storytelling
  • Website & UI/UX Design
  • Comprehensive Content Development (Articles, Video Editing, Illustrations, Animations, and Visual Design Assets)
  • Modeling & 3D Printing
  • Digital Marketing Strategy
  • Campaign Management
  • Content Strategy & Performance Analytics • Social Media Growth
  • A/B Testing
  • Audience Engagement Optimization
  • SEO & Data-Driven Marketing


︎ SOFTWARES
  • Design & Content Creation: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, Procreate)
  • Web & UX Design: WordPress, Wix, Cargo
  • Video Editing: iMovie, CapCut
  • Modeling: Nomad
  • Marketing & Analytics Tools: Google Analytics, Google Ads, Meta Business Suite Project Management: Asana, Microsoft Office, Google Workspace


︎ EXPERIENCE
ChinaPro Marketing Partners, Inc. 
Artistic & Marketing Coordinator
12/2023-Present
  • Led the visual branding and creative direction for inChicago, Travel with ZJ, and client projects, designing engaging content across articles, graphics, images, and short videos.
  • Designed and launched the inUSA WeChat Mini-Program, overseeing UI/UX layout, content flow, and visual identity—attracting 4,000+ users within 3 months and surpassing 20,000 total page views.
  • Developed social media assets and digital campaigns that increased WeChat CTR by 28% and active readership by 22%, with a peak single-post CTR of 47%.
  • Directed design for brand merchandise, exhibition banners, and promotional materials, ensuring a modern, consistent visual identity across digital and print.
  • Conducted and art-directed photo and video shoots to produce high-quality multimedia content, strengthening brand storytelling and engagement.
  • Built and maintained a content calendar across WeChat, Xiaohongshu, and the Mini-Program, aligning visuals with marketing strategy to enhance cross-platform consistency
  • Applied data analysis to iterate design and content strategies, leading to a 68% growth in Xiaohongshu followers and a 25% increase in new business leads.

ChinaPro Marketing Partners, Inc.
Social Media Designer Intern
09/2023 - 11/2023
  • Led the visual design of social media content, including WeChat Official Account layouts, banners, and thumbnails—ensuring brand consistency and high audience engagement.
  • Created compelling graphic assets and page visuals, generating an average of 3,000+ views per article and enhancing overall brand aesthetic.
  • Designed audience-focused advertising banners and promotional visuals, iterating based on user feedback and performance data to optimize impact.
  • Produced and edited short-form video content for WeChat Channels and Xiaohongshu, with each video reaching 6,000+ views, integrating strong visual storytelling and brand alignment. • Applied design thinking to elevate user experience across all touchpoints—transforming analytics insights into visually engaging, performance-driven content.
  • Maintained a cohesive visual identity across platforms, reinforcing brand recognition while adapting design strategies to current trends and user behavior.

UIC School of Public Health
Graphic Design Research Assistant
03/2022 - 01/2023
  • Developed creative design solutions for public health initiatives, including print materials, infographics, palm cards, and magazine ads.
  • Designed website layouts, banners, and branding assets to enhance online presence.
  • Assisted in managing a social media account to support branding and outreach campaigns.

Shanghai Jiyan Interior Design Co, LTD
Graphic Designer
10/2021- 12/2021
  • Designed brochure typography, layouts, and printed materials for corporate branding projects.
  • Collaborated with senior designers to develop visual assets for marketing campaigns.
  • Composited reference documents, drawings, and other assets provided by external vendors and clients.

Longshi Tobacco Set Co., LTD
Graphic Designer Intern (E-Commerce)
01/2021- 05/2021
  • Designed the layout and typography for Taobao's shopping webpage, improving visual appeal and customer engagement.
  • Created product illustrations, packaging designs, and marketing materials to enhance branding.
  • Developed web displays and social media content to support promotional campaigns

Shanghai Yunzhuang Intertrade Co., LTD.
Design Assistant
01/2021- 02/2021
  • Created brand content and articles for the company's WeChat account, improving audience engagement.
  • Designed mobile website layouts, typography, and visual assets to enhance user experience and branding.


︎ LANGUAGES
Mandarin (Native)
English (Professional Working)